About
Hi, I'm Danielle.
I’m passionate about using thoughtful design to craft digital experiences that are intuitive and impactful.
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Over the past two years, I’ve worked as a Senior Product Designer at Marks & Spencer in London, UK. I’m now excited to bring my expertise and creativity to a Product Design role in NYC.
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Learn more about my experience below!
Expertise
UX Strategy, Interaction Design, Visual Design, Responsive Web Design,
App Design, Accessibility, User Testing, Workshop Facilitation
Education
University of Michigan School of Information
Bachelor of Science in Information - Class of 2019
Focus: User Experience Design
Minor: Sociocultural Anthropology
Experience
Senior Product Designer
Marks & Spencer | Oct 2022 - Jul 2024 | London, UK
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Led cross-functional design sprints and user research to test how personalization can be used to help customers achieve their shopping goals, which included a personalized homepage feature that generated £4M in annualized incremental revenue
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Designed and optimized responsive web experiences across the browsing journey to elevate the customer experience and drive higher conversion rates, including the redesign of the denim fit 
guide that resulted in £2.8M reduction in returns
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Championed a framework mapping 140+ user pain points and personalization opportunities across the customer journey, 
enabling product and design teams to identify and collaborate 
on impactful solutions
UX/UI Designer
Kaplan North America | New York, NY
Learner Guided Experience Team | Jun 2020 - Sep 2022
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Designed the standardized experience (personalized schedule, activity library, practice tests) adopted by all test prep products, creating an accessible and consistent courseware experience
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Collaborated with agile product owners and developers to release guided learning experiences to over 278k users
Mobile Team | Jun 2019 - Jun 2020
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Researched and designed an iOS/Android app for medical students to take and review practice quizzes, earning a 4.7 rating in the Apple App Store with 444 reviews
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Conducted in-person and remote user testing to validate the usability of the app and ensure feature adoption
UX Design Consultant
Art Institute of Chicago | Oct 2018 - Apr 2019 | Ann Arbor, MI
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Partnered with the Executive Director of Libraries to redesign and modernize the Ryerson & Burnham Digital Archives, validating the approach through heuristic evaluations and user testing
Skills
Design
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Design thinking & strategy
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Interaction & visual design
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Responsive web design
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Information architecture
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Wireframing & prototyping
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Design system management
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Native App Design
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WCAG AA compliance
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Workshop facilitation
Research
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User testing (unmoderated & moderated)
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A/B testing & experimentation
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User journey mapping
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Competitive & market analysis
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Heuristic evaluation
Tools
Figma, Sketch, Adobe Xd, InVision, Abstract, UserTesting, Userlytics, Maze, Jira, Miro, Mural, Medallia, HTML & CSS, Adobe Creative Suite